Top 4 Ways to Use Tech to Boost Your Business

 | Posted by Kate Upton

Through the invention of many tools and machinery, it is easier to solve many real-world issues within the shortest possible time. Technology has many substantial benefits that will help you grow your business and become more efficient and innovative. Here are four ways to gain such benefits for your business.

Boost employee productivity or efficiency

Technology allows businesses to streamline their production processes. Modern-day tech-savvy companies have reliable Intranet and Internet networks and systems designed to give employees access to relevant and important data needed to do their work. By so doing, you will increase response rates to customers, and mobile workers will not find it difficult to access information. Furthermore, technology has improved employee-training methods and sessions. Today, there are many Learning Management Systems, such as LearnUpon LMS, that are designed to teach employees. Recent studies show that about 40% of people that leave their jobs within their first year of employment often cite a lack of training as the main reason. To avoid high turnover rates, invest in learning tools that will not only retain your employees but also improve their skills and efficiency. Check out LearnUpon LMS reviews to get more information on how it works.

Boost collaboration & internal communication

Technology also boosts employee efficiency by ensuring collaboration. Many businesses invest in all-in-one software tools like Microsoft Teams and Slack, where they can plan, communicate, and execute tasks. Research conducted reveals that about 15% of an organization’s time is spent on meetings, with many executives admitting that 67% of sessions are often a waste of time. Collaboration tools, therefore, minimize the hours spent having physical meetings. Your employees can also stay on top of projects and tasks through effective communication. You can communicate with staff through email newsletters, video conference calls, and mobile tools and apps. That way, you can reach staff that is usually mobile.

Enhance customer service

Your business would not survive without its customers, so you need to keep up with your customers, or else you would lose them to competitors. Consumers are changing the ways they interact with businesses, so you must always be one step ahead of them. Thankfully, through much technological advancement, you can communicate with your customers with the right channels. You can engage with clients via emails, social media, online chat services, or, if possible, through your business’s apps. Also important to good customer service is regularly keeping your clients informed about what’s going on with your business or if there are any updates. By improving your lines of communications, customers will appreciate your effort to be as transparent as possible and continue to do business with you.

Effective marketing campaigns

Technology helps many businesses capture important data to help you reach a more targeted market. It has also helped many advertisers to create more visually stunning ads with a wide range of powerful design software programs. Modern-day marketers also have access to many analytics tools to help them monitor and evaluate their marketing campaigns.

Technology is changing the way many, if not all, businesses operate. By listening to the needs of your customers and employees, you will be able to identify the necessary tools that will help you stay on top of your game.


Websites by Masterhouse

Masterhouse Media is an innovative digital consulting agency from Vancouver, BC specializing in web development and mobile apps. Masterhouse is best known for launching the popular Internet portal in 1999, one of the first social media platforms on the Internet. The company is currently focused on building digital strategies and premium websites for clients. Find out more at

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