Digital Strategy | Integrated Marketing Plan
In 2007, Masterhouse under the Clubvibes brand developed a strategic plan for the #1 poker site in the world, PartyPoker.com. The campaign utilized Clubvibes.com and a comprehensive offline campaign consisting of live events and promotional girls handing out free poker money to nightclub patrons. For the Clubvibes site, Masterhouse developed a custom interface (show below) for users to learn how to play poker and other fun interactive elements.
Custom Interface
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