Masterhouse launched Clubvibes in 1999 which exploded on to the web as a pioneer in social media and nightlife marketing services. Clubvibes reigned as the top website in Vancouver for six years (2001-2006) commanding over 30,000 local unique visitors per day. Under the Clubvibes brand, Masterhouse developed strategic plans for many national brands including Hpnotiq, TELUS, Labatt and Party Poker. Joel served as CEO of Clubvibes for 13 years until its acquisition in 2012.
