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When making our business more secure and stable, we must remember the entryways. Our website is the main entryway to our business in so many ways. When trying to protect our business, we’ve got to consider the devastating impacts of cybercrime but also remember that we use our website to target customers and clients appropriately. Many business owners will only focus on a handful of components to ensure that their products reach the right people, but when it comes to our website, the best practice is one of addressing the weakest components. What are the best ways to do this?

SWOT Analysis

Short for strengths, weaknesses, opportunities, and threats, when we apply this framework to our website, it can provide us with very inspiring insight. A very simple thing that could make a massive impact on your level of traffic is how you are incorporating keywords into your website. Ask any SEO agency, and they will tell you that keywords are such a vital component that you cannot underestimate. Keyword research is such a simple thing but will make a massive difference. You can apply the SWOT analysis to every other component of your websites, such as website loading speed, the user experience, and the overall customer journey.

Address Your Competition

We have to keep our friends close, but our enemies closer. When we start to address how other websites go about their business, this is when we can start to borrow certain artistic touches and flourishes to make our website match their abilities, but exceed them in other ways. The fact of the matter is that there are so many methods to makeover your website, you could spend months learning each one. But the reality is, in order to make life easier for yourself, you’ve got to look at the people who are providing the same type of service. A very basic thing, but something you can’t underestimate.

The Importance of Aligning Your Website With Your Business

We can spend a lot of time looking for technical issues, making sure it is SEO friendly, but if the website does not align with our business in terms of its brand, visuals, and customers, your business could be left dead in the water. You can do this by comparing yourself with your competitors, but also learn to take a step back and be truly critical of your website. Because your business is your baby, you may not want to focus on the negatives and may distance yourself from these unsightly realities. But when we start to incorporate methods to address our weaknesses, we are getting a far better insight into how we could improve things.

It’s not about shooting our website down and picking holes for the sake of it, but about looking at the bigger picture. If you pretended that you sold your business and moved to another city, but now you need these products and services, would you actually buy from yourself? Your website is the gateway to your business, and this is why you must address the weak points.

Websites by Masterhouse

Masterhouse Media is an innovative digital consulting agency from Vancouver, BC specializing in web development and mobile apps. Masterhouse is best known for launching the popular Internet portal in 1999, one of the first social media platforms on the Internet. The company is currently focused on building digital strategies and premium websites for clients. Find out more at