How Events Can Change the Course Of Your Business

 | Posted by Kate Upton

A lot of business experts recommend learning how to master social media, as it enables business owners to find out more about their target customers. You can use social media to send out surveys, run promotions, or even to find out how much money consumers regularly spend on certain products and services. With an online business degree, you will know much more about what it is that makes people tick. More than using the internet, people want to connect on a personal level. So, when a business hosts an event that offers food, entertainment, educational workshops, or even prizes, they are bound to be there with bells on.

Are Events Expensive to Host?

Once you figure in the cost of hiring a professional caterer, you buy decorations, rent a banquet hall, and hire a DJ, you can be in the hole for $5,000 easy. If you are a business that wants to see a return on your investment immediately, you might think that having a feel-good community event is a waste of time and money. On the other hand, the benefit of hosting an event that is free and open to the public will not be seen immediately. You might see a slow uptick in sales, you might get contacted by more consumers over time, or you may land a huge deal right after the close of an event. So yes, hosting an event can be expensive but it is a type of investment that can be good for your company for decades.

What Should Be Included In Your Business Based Event

Business owners that have a bachelors in business online often have an easier time planning events than executing them. This is because plans are easy to control but live events usually include the element of human error. Someone can leave a door unlocked and experience theft as a result. An entertainer that is hired can cancel at the last moment, leaving event planners scrambling. So, for whatever elements you do decide to have at your business based community event, have a backup as well. If the event is for kids, hire clowns, face-painters, rent inflatables, and have a few other surprises in store so that guests will be surprised and impressed.

How to Attract More Consumers to Your Event

It’s all about getting the word out if you want loads of people to come out to your event in support. It is going to be easier to have an excellent turnout if you’ve hosted fun events in the past. On the other hand, you can also use technology to help advertise your event. From online forums to mailing lists, start telling people about your event months beforehand if you can.

A really nicely done event can help you to be welcomed to the community if you are a new business. More established businesses would also do well to start talking to the consumers that spend their money with them. If you want to do better in business, expand your company to a new location, give your company a branding overhaul, or simply become better known, host an event.

Websites by Masterhouse

Masterhouse Media is an innovative digital consulting agency from Vancouver, BC specializing in web development and mobile apps. Masterhouse is best known for launching the popular Internet portal in 1999, one of the first social media platforms on the Internet. The company is currently focused on building digital strategies and premium websites for clients. Find out more at

Share with your friends